FINAlly, a beer that is sexy.
I typically scroll past whatever noise the algorithm throws at me but when a premium German lager was presented, packaged in what appeared to look like a perfume bottle I was stopped in my tracks, what was this revelation?
I impulsively ordered a case and eagerly anticipated delivery, there is always a risk with this type of product that the form is compensating for taste, however I quickly learnt that NOAM doesn’t sit in that category. It’s smooth, crisp and the flavour combined with the premium design makes for an elevated beer drinking experience.
I believe that refined products or services should sit at the very centre of ‘what a brand does,’ NOAM has that but it also has, a number of elements around it which makes for a great experience, feeling and connection. Efficient delivery, a great website and a strong social presence make it an easy choice to reorder, refer and share. This is a brand which others should strive to be like.
My only warning, if you are opening a bottle at a party, make sure you’re stocked up and prepared for the inevitable ‘what’s that? can I have one of those?’.
It’s pronounced
‘NO-am’
The bottling is elegant with strong connotations to other premium segments including fashion, perfume, and architecture. The clear bottle and minimal labelling is contemporary and modern, yet timeless. It’s a beer which is chic and is the first that enhances the aesthetics of its environment, unlike the sea of craft lager cans graffitied in caricatures or bright colours.
